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The curse of knowledge

March 22, 2021

You know how it is. It’s four o’clock on Friday, you’re on the last Zoom call of the day, and suddenly you’re woken from your daydream by Jones from Marketing: “Anyway, our AB readership, many … Read more

Categories learning, presentation, speaking Leave a comment

HD English

March 18, 2021January 16, 2020

The rapid advance in 21st-century technology affects (some would say, controls) every aspect of our lives, whether at home, school or work.  And it’s now become so ingrained that we barely notice it. For example, … Read more

Categories editing, presentation, speaking, voice, writing Tags clarity, flat-screen, high definition, marketing, technology, television, vision

The unbearable lightness of lying

March 18, 2021March 15, 2019

Business presentations have come a long way from the dry recitation of quarterly results, the predictable analysis of strengths, weaknesses and opportunities, and the proposed strategic plan ‘going forward’. These days it’s pretty much de … Read more

Categories presentation, speaking, writing Tags attribution, fact-checking, kundera, marketing, research, truth

When is ‘a ticket’ just the ticket?

March 22, 2021December 3, 2018

I am always impressed by non-native speakers who take real pains to learn the ins and outs of English, and who get the details right in print and in conversation. It’s all the more frustrating, … Read more

Categories editing, learning, proofreading, speaking, writing Tags articles, definite article, punctuation

A note on apostrophes

March 18, 2021November 22, 2018

  The much-maligned apostrophe is actually an incredibly useful punctuation mark, allowing writers and editors to distinguish in print between plurals and possessive forms of nouns in sentences that may sound identical but mean very … Read more

Categories editing, proofreading, speaking, writing Tags london, punctuation, signage

All stressed out

March 7, 2021July 4, 2018

One of the most important lessons for English speakers is understanding how a shift of emphasis from one word to another can alter the meaning of a single sentence. In the following short story, words … Read more

Categories learning, speaking, voice Tags emphasis, italics, sentences, stress

English evolution

March 7, 2021July 1, 2018

English should be a relatively easy language to learn and use. After all, it has no genders (masculine or feminine), most plurals are made by the simple addition of ‘s’, and most verbs have a … Read more

Categories editing, learning, speaking, writing Tags american english, british english, history of the language, Oxford Dictionary

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