The curse of knowledge

The curse of knowledge

You know how it is. It’s four o’clock on Friday, you’re on the last Zoom call of the day, and suddenly you’re woken from your daydream by Jones from Marketing: “Anyway, our AB readership, many of whom are ABs, have been thoroughly AB...
HD English

HD English

The rapid advance in 21st-century technology affects (some would say, controls) every aspect of our lives, whether at home, school or work.  And it’s now become so ingrained that we barely notice it. For example, by far the most visible of today’s...
A question of style

A question of style

Because everyone uses language differently, style guides exist to provide some degree of consistency. They are like rule-books, providing a ‘correct’ approach to punctuation, grammar, sentence structure, disputed spellings and so on. They also cover areas such as...